MyHome Case Study

A New Approach to Our Marketing…

“MyHome already had a meticulous cleaning programme which ensures all homes are cleaned to the highest standard, but we needed a platform to share this and to encourage more customers to book a MyHome clean.

The Results team worked with us to develop a new marketing strategy which focused on the key selling points of MyHome and sharing these through ongoing communications with customers and potential customers.

Since working with Results, our growth has been so strong that we are now awarding MyHome franchises throughout Australia, with the aim of developing the brand further overseas in the future.

Results worked with us to develop the strategy for the franchise element to our business and are now supporting us with all the marketing for both the launch, franchisee support and future growth.”

Results Corporation Worked on the Following For Us…

  • Brand guidelines, including our Vision and Mission Statements
  • Tone of voice guidelines
  • Designing new Tri-colour logos
  • A new customer facing website, plus stand-alone sites for Window Cleaning and Carpet Cleaning services
  • Developing a search engine marketing strategy to support the business objectives
  • An email broadcast system
  • Planning and writing ongoing Customer communications
  • Creating and designing printed marketing materials
  • Development of the franchise opportunity and key messaging
  • A new website to sell the range of cleaning services to customers
  • A second new website to market and sell MyHome franchises.
  • Franchise Lead Generation via print and online
  • Franchise enquiry follow-up and conversion
  • Writing and designing training and operations manuals for our franchisees
  • Creating a franchisee nurturing programme
  • Developing marketing videos

“Haydn and his team have taken the time to really understand our business and our goals for the future. And they have used this to develop a sound strategy – to develop a marketing machine that will ensure we achieve these goals.”

Russell O’Connell
CEO MyHome

To find out more about creating a Marketing Machine for your business contact us or call on 01536 747310.

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