About Laura Gates

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So far Laura Gates has created 26 blog entries.

Website Essentials

How to quickly and easily generate more enquiries and sales from your website Whether you are selling face-to-face, writing an email or creating a webpage the same basic rules apply.  And one of the most basic rules is to 'ask for the order'.  In fact, ...

Website Essentials2025-12-15T12:44:52+00:00

5. Making it Great – Reality Check Time

Time to Walk The Line Now that you’ve unravelled the ‘Glob’ and have it in an understandable structure, we’re about to begin the process of creating your new high-performance Marketing Machine. (If you’ve not already read the articles in this series, it’s definitely worth reading ...

5. Making it Great – Reality Check Time2025-12-15T11:11:43+00:00

4. Making the Marketing Machine Talk to You

Opportunities, Additions & Cuts By now, we suggest you map out the marketing processes you currently have. You should take each marketing activity and sales step, putting it into the Marketing Machine model.   What now?   Well now it’s time to start to ask some ...

4. Making the Marketing Machine Talk to You2025-12-15T10:57:22+00:00

2. What Marketing Should NOT be About…

Costly Marketing Misconceptions Before you can begin your journey to great and sales-driven marketing, we should first take a look at what marketing should NOT be about (even though for many marketers it is ALL it is about). Great marketing is not about… Getting the ...

2. What Marketing Should NOT be About…2025-12-15T10:38:20+00:00

1. What Marketing IS About…

Turning £1 of marketing spend into £20, £50 or £100 of gross profit We’ll be covering in another Results Academy article what great marketing is not about for small to medium-sized businesses. I strongly encourage you read that once you are finished with this article. ...

1. What Marketing IS About…2025-12-15T10:32:08+00:00

Email Marketing

How to use Email Marketing to Generate Millions from your Lists…   And Why Most Businesses Completely Screw it Up!  Email broadcasting gives you the ability to generate millions in sales revenue from your customer and prospect lists – and even from your 'failed' lists (old ...

Email Marketing2025-12-15T13:54:35+00:00

Client Nurturing

Why the Relentless Hunt for New Clients is Making You Poor  When times are tough, we all want new clients. And profitable new clients are important. Really important. But, that ‘want’ for new clients can easily become an obsession that costs you dear.  3 Ways ...

Client Nurturing2025-12-12T15:27:54+00:00

Constant Contact (Members Only)

How Often Can You Email Your Clients and Prospects Without Killing Your List?  Would you email your clients 50 times a year?  Most business people and marketers’ recoil in horror at the thought!  "That’s spamming" they cry!  "I’d completely ruin the relationship we have with ...

Constant Contact (Members Only)2026-08-11T12:25:25+01:00

90 Day Rule

Double your sales in a few simple (and cheap) extra steps…  What if we told you that for just a few pounds, you could double your sales? Sounds unbelievable right? But it’s not, and all you need to do is implement a simple follow-up system.  ...

90 Day Rule2025-12-11T09:40:38+00:00

Prospect Nurturing (Members Only)

Easily address this huge (and common) marketing mistake And addressing it could transform your marketing and business results.  This mistake is not doing anything with those leads you get that are not quite ready to buy yet. You know, the leads that don’t convert with ...

Prospect Nurturing (Members Only)2026-08-11T12:22:27+01:00
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