Results Focused Website Design – Websites that Convert and Sell…
Your website should do more than present your business attractively. It should help the right people find you, understand why they should choose you and take the next step.
That’s why, at Results Corporation, we create lead-generation and e-commerce websites designed around the way customers research, evaluate and buy.
Every element – from the strategy, structure and proposition to the copy, evidence and calls to action – is developed to attract the right visitors and persuade more of them to take the next step. In addition, we are skilled at shaping and framing ‘how buyers should buy’, creating the environment for high trust and resulting conversion rates even before the prospect makes their first contact with a company..
For more information on how we can help your business, simply call us on 01536 747310, or send us an email and we’ll be in touch.
If you’d like to know exactly how we approach building a website, take a look at our website design process.
Want to see some finished projects? Discover some of our latest builds and view the live websites.
A Better Looking Website is Not Enough
A professional appearance matters. It creates an important first impression and helps establish confidence in your business, but appearance alone does not generate results. A successful website also needs to:
- Reach the right audience
- Communicate your value quickly and clearly
- Make important information easy to find
- Answer the questions that influence buying decisions
- Demonstrate credibility and experience
- Give visitors a clear reason to act
- Make that action simple to complete
- Measure what happens after visitors arrive
That is why we approach website design as a marketing and business development project and not simply a graphic design exercise.
What is a Direct Response Website?
A direct response website is designed around a measurable action. Depending on your business, that action might be:
- Requesting a quotation
- Booking a consultation
- Calling your team
- Purchasing a product
- Registering for an event
- Downloading a useful guide
- Joining an email list
- Starting an application or enquiry
However, this does not mean filling every page with aggressive sales messages.
Modern direct response is about understanding what visitors need, removing uncertainty and creating a clear, helpful journey towards the most appropriate next step.
We now tend to describe this as conversion, or results, focused website design, but the principle remains the same: your website should have a defined commercial purpose and a reliable way of measuring whether it is achieving it.
Website Design Built Around Your Customers
Your visitors do not arrive thinking about your company structure, internal terminology or preferred sales process. They arrive with questions:
- Can this company help me?
- Do they understand my situation and needs?
- What makes their product or service different?
- Can I trust them?
- What will happen if I make contact?
- Is the likely benefit worth the time, effort or cost?
An effective website answers those questions in a logical order, which means planning your content and user journey around the needs of your prospective customers, while still supporting your wider sales and marketing strategy.
Doing that effectively will result in a website that is easier to understand, easier to navigate and more persuasive without relying on exaggerated claims or pressure tactics.
Ready to find out more? Simply call us on 01536 747310, or send us an email and we’ll be in touch.
If you’d like to know exactly how we approach building a website, take a look at our website design process.
Want to see some websites we’ve already built? Discover some of our latest projects here.
