The Dreams of a Six-Year-Old Boy and Your Marketing…

The other day I lay down on the floor with my 6-year-old son to pore over the pages of his Lego catalogue (yes, they still do a paper version of this if you request it because let’s be honest, it’s nice to sit and browse physical pages sometimes!).

As we lay there, slowly turning pages, dreaming 6-year-old dreams about exploring the outer reaches of space in the amazing Lego rocket (complete with launch pad, transporter, moon buggy, two spacemen (with moonwalk suits)) and leafed over to “ooh” and “aah” over the full Lego Police Station complete with cell for “baddies” – it took me back.

In fact, it took me back more than 40 years.

Back to a time when as a child I too read well-thumbed catalogues – for Matchbox, Airfix, Hornby. You name it, my brother and I read them from cover to cover.

And we dreamt. And we saved. And in time – we bought!

Some of those well-loved toys my son plays with today. And today, he is the also the proud owner of a brand-new full-on Lego rocket and launch pad (purchased with some carefully hoarded Christmas money, plus pocket money and some well-timed Tooth Fairy money to get him over the line).

It was a lot of fun (for both of us) then and now – but also a powerful and timely reminder to me of a great truth in marketing. That is…