Easily address this huge (and common) marketing mistake

And addressing it could transform your marketing and business results. 

This mistake is not doing anything with those leads you get that are not quite ready to buy yet. You know, the leads that don’t convert with your business … but many of them will convert with another company some months down the track.  

Here’s what happens … 

You spend money and time each month generating leads to feed your hungry sales team. They take these leads and ‘process’ them – qualifying, meeting, quoting and following up. 

They end up converting a percentage of them – typically between 5% and 20% of the total number of leads generated by your marketing (note this is not their conversion rate from quote to sale, but from enquiry to sale). 

This is all fine so far. But there is a problem (or opportunity depending on how you look at it). 

If your business converted 10 out of 100 leads from enquiry to sale – then by default a massive 90 of the 100 are either a no, or a ‘no not yet’. These are typical figures.