Marketing Machine
That’s what this Results Academy is all about. We’re not going to be talking about branding. We’re not going to be talking about awareness. We’re not going to talk about getting your name out there. We’re not going to talk about increasing your profile. These are good things (for some businesses).
But the best thing we can focus on is – what does it take to structure a Marketing Machine, where you can pop £1 in one end of the machine and as it rolls through the machine, it turns into £50 that churns out the other end.
1. What Marketing IS About…
Turning £1 of marketing spend into £20, £50 or £100 of gross profit We’ll be covering in another Results Academy ...
2. What Marketing Should NOT be About…
Costly Marketing Misconceptions Before you can begin your journey to great and sales-driven marketing, we should first take a look ...
3. The Marketing Paradox
Good is the Enemy of Best Most marketing is misconceived. That’s because the things that ‘marketers’ value most are not ...
4. Making the Marketing Machine Talk to You
Opportunities, Additions & Cuts By now, we suggest you map out the marketing processes you currently have. You should take ...
5. Making it Great – Reality Check Time
Time to Walk The Line Now that you’ve unravelled the ‘Glob’ and have it in an understandable structure, we’re about ...
6. The Marketing Machine (Members Only)
Your Marketing Machine will Deliver High Performance – Consistently and Reliably The Marketing Machine is based on the premise that ...