Creating a Marketing Machine with Results Corporation
Working with Results Corporation is about developing a predictable, reliable, profitable and ROI driven Marketing Machine.
What do we mean by a ‘Marketing Machine’?
Most marketing is misconceived. At best it is campaign based, and at worst it’s going through the motions of doing ‘good’ or exciting things. It’s rarely strategic, and it’s rarely fine-tuned and optimised to produce outstanding results, year after year.
It’s hardly ever the best – the highest performance marketing, the most appropriate for your business and the most profitable.
Most marketing is ‘busy work’ – busy and costly, but unproductive.
It’s a ‘busy’ whirlwind of social media, exhibitions, brochures, flyers, a new website, some Google AdWords, SEO, direct mail, sending email campaigns – but usually done with no-cohesive strategy, no single-minded focus on results and outcomes and very little accountability.
If “good is the enemy of best”, then this good ‘busy’ work could be killing your business.
It could be sucking up time, resources, money, effort and energy – with little to show at the end of the day.
Even worse, this campaign or tactical approach demands a constant supply of the new – new ideas, new collateral, new campaigns – and is often the victim of being pulled in different directions by the latest idea or whim of someone with influence in your business.
If your marketing is working well, really well – you don’t need ‘new’. In fact, new things are a threat to your highly tuned, well oiled, top performing Marketing Machine.
So, if your business is always looking for, or trying something, or doing something new – then that is a huge red flag, something is wrong. Very wrong.
Creating a Marketing Machine is different. Very different.
Sure, you will still have a website, and maybe Google AdWords, and marketing collateral, and email broadcasts, and possibly some social media activity and be an automated marketing system of some kind.
BUT, this time each is a component in a finely tuned strategic approach to creating marketing that is focussed on achieving your business goals and objectives.
A strategic approach that gives you a Marketing Machine – a highly profitable, predictable, reliable, measurable and accountable way of driving new contacts, new leads, new sales opportunities, higher conversion rates, more sales from clients and at higher values.
To find out more about creating a Marketing Machine for your business contact us or call on 01536 747310.