Turning £1 of marketing spend into £20, £50 or £100 of gross profit

We’ll be covering in another Results Academy article what great marketing is not about for small to medium-sized businesses. I strongly encourage you read that once you are finished with this article. You can find it here.

For now, let’s look what great marketing for an SME is about…

• Turning £1 into £10, £20, £30 … or more, profitably
• Attracting (highly profitable) clients like a magnet
• Keeping clients – forever
• Creating ‘classics’ not ‘hits’
• Repetition – knowing what works and keeping on doing it (until it stops working)
• Creating massive lifetime value
• Creating long lasting revenue streams
• Doing the ‘best’ and saying no to the ‘good’
• Having a business mindset as compared to a marketing mindset (marketing loves ‘likes’ business loves a new client)
• Quality vs. quantity – understanding that less can be more and that sometimes fewer (but better quality) leads, meetings, and quotes can result in more sales and MUCH more profit
• Having a finely tuned strategic way to grow a highly profitable business
• Measuring and expecting accurate, timely and meaningful KPI’s
• Creating marketing systems that someone else will pay you a fortune for when the time comes to sell your business
• Being strategic – never campaign or event-driven
• Results! Results that you can bank, either now or in the future (or both).

So, we’re going to get down to what makes great marketing in the real world, our world; the SME world.

That’s what Results Academy is all about.

• We’re not going to be talking about branding.
• We’re not going to be talking about awareness.
• We’re not going to talk about getting your name out there.
• We’re not going to talk about increasing your profile.

Those are good things (for some businesses).

But the best thing we can focus on is – what does it take to structure a Marketing Machine, where you can pop £1 in one end of the machine and as it rolls through the machine, it turns into £50 that churns out the other end.

So, for SME businesses, what is great marketing? What does it take to create a Marketing Machine?

It’s about turning £1 of marketing spend into £20, £50 or £100 of gross profit – time after time, day after day, month after month, year in year out.

Are you ready to create your marketing machine? If you are, you will want to check out this article: Marketing Machine