The ‘Clean’ Website Paradox (Members Only)
Do you really need a 'clean' website?
How many times have you heard: “Your website needs to be fresh and clean” or “This website is a mess; it needs to be cleaner!”
Really… Why?
When was the last time you came across a website so clean and so fresh that you dropped everything and fired off an email sharing the joyous news that you’ve found an unbelievably clean website?
Or, more importantly, when was the last time you found a website so clean that it had you reaching for your credit card or requesting an appointment before you even knew what was happening?
Hmmm? Nope, I can’t think of a time either.
This is the clean website paradox. Everyone wants a clean website, certainly a cleaner website than they have now – but we don’t really know why.
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