Lead Generation
Here you will find articles to help you ensure that you not only generate lots of leads but, more importantly, you know how to convert them.
Winning More Customers (Members Only)
Winning More Customers How to Find Customers Who WANT to Buy from You When it comes to getting more customers who ...
Identifying Marketing Winners and Losers
Identifying Winners and Losers 5 Ways to Identify Marketing ‘Winners’ and ‘Losers’ in Your Business You’ve probably heard the famous quote ...
Soft Cost Offers (Members Only)
Harnessing the Power of ‘Soft Cost’… What is ‘soft cost’? Well, let me define it for you … and ...
Email Marketing
How to use Email Marketing to Generate Millions from your Lists… And Why Most Businesses Completely Screw it Up! Email ...
Magic Numbers
Magic Numbers to use in your Marketing I recently heard an interesting request from a client – a request that got ...
Long Copy vs. Short Copy (Members Only)
The Dreams of a Six-Year-Old Boy and Your Marketing… The other day I lay down on the floor with my ...
Second Interest Offers
How to Create Super Powerful Offers that Increase Your Sales… Creating a powerful offer can increase your response and conversion ...
Packaged Information
Packaging Your Industry Knowledge and Expertise to Create a Surge in Leads What is the one most powerful marketing tool ...
Website (Members Only)
How to convert website visitors into leads… When we review websites, we often see lots of traffic – but few ...