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"Owning a hotel on an island in the Hebrides can have its challenges! We formed a strategic alliance with our local ferry service, and then created a Special Offer to our database using a mixture of online marketing and direct mail, offering to pay guests' ferry fares for bookings in our off-peak winter season. With costs of under £1000, the offer has so far generated over £20,000 revenue at what is usually a very quiet time of year. We're also seeing significantly higher volumes of traffic and bookings via our website."
Richard Nealon, The Western Isles Hotel