Free Website MOT
Your website is at the heart of great online marketing.
But do you know that if your website has the wrong framework its “visibility” to search engines can be almost completely non-existent? As a result, searchers won’t find your business when you want them to.
A recent case in point – after making the recommendations we suggested, the number of visitors to a client’s website increased from around 5,000 to 30,000 per month. Instantly and permanently!
We begin with a brief questionnaire, which is followed by an hour on the telephone with one of WDM’s advisors.
Our FREE Website MOT assesses up to 12 points in these 4 key areas…
- Website Construction – we assess the construction of your Website and evaluate how “visible” your site content is to search engines. We will recommend what action (if any) is required to make your Website content visible to Search Engines. If your Website uses frames, tables, flash or other hard to search formats, resolving this can have an immediate and significant effect on the traffic you attract to your website.
- Page Rank, Website Authority and Maturity – we will research and assess the quality of your website as assessed by the Search Engines. When Search Engines index your website, they take account of the number and quality of inbound links, the age of your website, the quality, quantity and “type” of content on your website and other factors to assign your Website with a quality score. This determines how “high” your website is listed in response to relevant searches. We will report on the number of links, the authority and maturity of your website and recommend steps you can take to improve your position.
- Website Structure – certain pages (called Trust Pages) can improve your standing with the Search Engines. We assess your site and recommend appropriate additions.
- Search Engine Optimisation – we will assess the effectiveness of your site by reviewing the key elements required for Search Engine Optimisation. This will include assessing the keyword targeting of your Website’s Title Tags, Description Tags, Internal Linking and Keyword use and placement. We also check the URL’s (Uniform Resource Locators) that are in place on your Website and make recommendations for changing these if required. Poor URL use can inhibit good Search Engine Optimisation.
At the end of the review, you’ll get clear and practical recommendations on how to improve your website so that you can benefit from more visitors, more leads and more sales.
If you would like us to complete a FREE Website MOT on your Website, please call us on 01536 461 597 or fill in the contact form below: