Blog / Online Marketing

The One Change You Should Make to Your Marketing in 2015 That Could Change Everything for You…

When I think about the biggest mistakes we make in marketing – this one is huge. And yet it can be easily addressed, and addressing it could transform your marketing and business results in 2015. What I’m talking about is the huge wastage in your business from leads that don’t convert with your business – but do with another company... Read more

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10 Biggest Marketing Mistakes…

When you review as many sales letters, websites, brochures, emails, promotions, campaigns and marketing decisions as we do, you see some really excellent work. But you also get to see a lot of mistakes. Big mistakes. Costly mistakes. Howlers. And the crazy thing is, many of these are easily corrected. Mistake Number 1: Failure to Implement (FTI) We see it... Read more

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All This Happens in Under 10 Seconds?

One thing that amazed me about the Olympics in 2012 (remember that?) was the expert commentary on the 100m sprint. For me, the fascinating thing was reading and hearing of experts breaking down an event that seems to happen in a flash (9.63 seconds for Usain Bolt’s 100m final winning run) into distinct component parts. Now I’m no expert, but... Read more

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The Dreams of a Six Year Old Boy and Your Marketing…

The other day I lay down on the floor with my 6-year old son to pore over the pages of the Lego catalogue that he has. As we lay there, slowly turning pages, dreaming 6 year old dreams about exploring the outer reaches of space in the amazing Lego rocket (complete with launch pad, transporter, moon buggy, two spacemen (with... Read more

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Why The Relentless Hunt for New Clients is Making You Poor

When times are tough we all want new clients. And profitable new clients are important. Really important. But, that ‘want’ for new clients can easily become an obsession that costs you dear. 3 Ways the Hunt for New Clients Could Kill Your Business 1. This obsession can take your focus away from the clients who are your lifeblood today –... Read more

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Magic Numbers to use in your Marketing

A few weeks ago I overheard an interesting request from a client – a request that got me thinking. The client wanted to amend some content on the page of a website that we had built for them. They wanted to change the “7 Reasons to Choose” to 6. It got me thinking – how important are different numbers that... Read more

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Your Website Development Team

By Haydn Rowe Very often these days you will come across individuals, such as a graphic designer or a web developer, who will offer to design, build and maybe even populate and optimise you a website. However it is highly unlikely that one person alone has the full skill set required to create the right website for your business –... Read more

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Creating Website Traffic

By Haydn Rowe If you are creating a new website from scratch, then you will want to ‘build in’ traffic generating techniques from day one. If you currently have a website and are not looking at developing a new one, it’s worth evaluating your current traffic generating activity. It’s important to remember that you do not just want any traffic;... Read more

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All in under 10 seconds . . .

By Haydn Rowe All this happens in under 10 seconds? One thing that amazed me about this summer’s Olympics (remember that?) was the expert commentary on the 100m sprint. For me, the fascinating thing was reading and hearing of experts breaking down an event that seems to happen in a flash (9.63 seconds for Usain Bolt’s 100m final winning run) into... Read more

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Website Essentials

By Haydn Rowe Whether you are selling face to face, writing a direct mail letter, an email or a web page the same basic rules apply. And one of the most basic rules is to “ask for the order”. In fact, if you’ve ever employed sales people who could not, or did not ask for the order, the chances are... Read more

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Social Media And Your Business

By Haydn Rowe EXPOSED: The Truth About Social Media and Your Business? When Google AdWords and Pay Per Click advertising came along 7 or 8 years ago, direct response, results based marketers like ourselves took to it like a duck to water. It has everything we love about marketing and more. It’s like direct marketing on steroids! It’s measurable. It’s... Read more

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Online Marketing Mistakes

By Haydn Rowe The 7 Most Common Mistakes Most Businesses Make with their Online Marketing – Ignore Them at Your Peril… For me, getting this part of your business right is vital to your future survival and prosperity. I really do believe that if you fail to become excellent at online marketing, you are increasing your chances of failure. With... Read more

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Effective Online Marketing

By Haydn Rowe 11 Ways To Grow Your Business Now An effective online marketing strategy is pivotal. It can send your enquiry rate through the roof, dramatically slash your cost per enquiry and bring you a flood of new customers. And if you’re not getting to grips with online marketing, your competitors will walk all over you. This is not... Read more

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