Blog / Email Marketing

10 Essential Steps to Successful Email Marketing

In our previous Results Report, we explained that despite the hype around social media – email still rules the Internet. With 134.5 billion email messages sent every day from 3.7 billion email accounts – email still dwarfs website searches, Facebook and Twitter. Not only is email the most ‘engaged with’ online activity, it ‘monetises’ at a rate of up to... Read more

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45 Years After the First Email Was Sent – Email Still Rules the Internet…

The first email was sent by computer engineer Ray Tomlinson in 1971 – a short email to himself. A humble enough beginning. Now, 134.5 billion emails (excluding spam) are sent each and every day from 3.7 billion email accounts. A recent BBC article, Email ‘most common internet activity’ in Britain, says that according to the Office for National Statistics, sending and... Read more

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The One Change You Should Make to Your Marketing in 2015 That Could Change Everything for You…

When I think about the biggest mistakes we make in marketing – this one is huge. And yet it can be easily addressed, and addressing it could transform your marketing and business results in 2015. What I’m talking about is the huge wastage in your business from leads that don’t convert with your business – but do with another company... Read more

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10 Biggest Marketing Mistakes…

When you review as many sales letters, websites, brochures, emails, promotions, campaigns and marketing decisions as we do, you see some really excellent work. But you also get to see a lot of mistakes. Big mistakes. Costly mistakes. Howlers. And the crazy thing is, many of these are easily corrected. Mistake Number 1: Failure to Implement (FTI) We see it... Read more

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How Often Can You Email Your Clients and Prospects Without Killing Your List?

Would you email your clients 50 times a year? Most business people and marketers recoil in horror at the thought! ‘That’s spamming’ they cry! ‘I’d completely ruin the relationship we have with our clients!’ Well, maybe you would. But honestly, how do you know? How do you know that your first reaction is not completely, hopelessly and utterly wrong? And... Read more

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You May Think Emails are Boring – But Here’s Why They Could Make You a Lot of Money…

The exciting things to be running with today are usually social – Twitter, Facebook, LinkedIn, Pinterest, Google+ and so on. But our new research is sobering. And a timely reality check. Yes social media is exciting, and for some niche markets IT IS lucrative, and it will become increasingly important in the future (especially Google+). However, the number one rule... Read more

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How to use Email Marketing to Generate Millions from your Lists and Why Most Businesses Completely Screw it Up…

Email broadcasting gives you the ability to generate millions in sales revenue from your customer and prospect lists – and even from your “failed” lists (old clients, unconverted prospects). Yet most businesses completely FAIL to maximise the rate at which they monetise their lists because the either don’t use Email Marketing as the engine, or they get it wrong. Either... Read more

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Why The Relentless Hunt for New Clients is Making You Poor

When times are tough we all want new clients. And profitable new clients are important. Really important. But, that ‘want’ for new clients can easily become an obsession that costs you dear. 3 Ways the Hunt for New Clients Could Kill Your Business 1. This obsession can take your focus away from the clients who are your lifeblood today –... Read more

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Magic Numbers to use in your Marketing

A few weeks ago I overheard an interesting request from a client – a request that got me thinking. The client wanted to amend some content on the page of a website that we had built for them. They wanted to change the “7 Reasons to Choose” to 6. It got me thinking – how important are different numbers that... Read more

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How to use Email Marketing to Generate Millions from your Lists and Why Most Businesses Completely Screw it Up…

Email broadcasting gives you the ability to generate millions in sales revenue from your customer and prospect lists – and even from your “failed” lists (old clients, unconverted prospects). Yet most businesses completely FAIL to maximise the rate at which they monetise their lists because the either don’t use Email Marketing as the engine, or they get it wrong. Either... Read more

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Two surprising graphs . . .

By Haydn Rowe Two graphs that might shock you… At first glance, there appears to be something not quite right about the two graphs below. When you look at what is the most active, most prolific and most engaged with communications medium on the Internet today – it can’t still be email? Surely there is a mistake! After all, aren’t... Read more

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How often can you email your clients?

By Haydn Rowe How often can you email your clients and prospects without killing your list? Would you email your clients 50 times a year? Most business people and marketers recoil in horror at the thought! ‘That’s spamming’ they cry! ‘I’d completely ruin the relationship we have with our clients!’ Well, maybe you would. But honestly, how do you know?... Read more

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Email Marketing

By Haydn Rowe Email Marketing and How It Could Unlock Your Sales Potential for Just a Few Pennies… You already know that staying in touch with prospects and customers is vital to maximising your sales potential. But, most businesses do NOT stay in touch like they should – and lose sales as a result. Today, it is cheaper and easier... Read more

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