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45 Years After the First Email Was Sent – Email Still Rules the Internet…

The first email was sent by computer engineer Ray Tomlinson in 1971 – a short email to himself. A humble enough beginning. Now, 134.5 billion emails (excluding spam) are sent each and every day from 3.7 billion email accounts. A recent BBC article, Email ‘most common internet activity’ in Britain, says that according to the Office for National Statistics, sending and... Read more

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How to convert website visitors into leads…

When we review websites we often see lots of traffic – but few leads. This is very frustrating for the website owners – and heartbreaking to see. But it is solvable. Here are the best ways to boost conversion – turning website visitors into leads and valuable database contacts for your business. Create Compelling Landing Pages Many websites fail to... Read more

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The “Clean” Website Paradox

So often the brief for a website designer or developer begins with the words – “we want this website to be fresh and clean”. And one thing many people say about their current website, is that “it’s a mess, we need a cleaner website”. Really? Why? Let’s test that burning desire for a “clean” or “cleaner” website by asking a... Read more

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The One Change You Should Make to Your Marketing in 2015 That Could Change Everything for You…

When I think about the biggest mistakes we make in marketing – this one is huge. And yet it can be easily addressed, and addressing it could transform your marketing and business results in 2015. What I’m talking about is the huge wastage in your business from leads that don’t convert with your business – but do with another company... Read more

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10 Biggest Marketing Mistakes…

When you review as many sales letters, websites, brochures, emails, promotions, campaigns and marketing decisions as we do, you see some really excellent work. But you also get to see a lot of mistakes. Big mistakes. Costly mistakes. Howlers. And the crazy thing is, many of these are easily corrected. Mistake Number 1: Failure to Implement (FTI) We see it... Read more

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How Often Can You Email Your Clients and Prospects Without Killing Your List?

Would you email your clients 50 times a year? Most business people and marketers recoil in horror at the thought! ‘That’s spamming’ they cry! ‘I’d completely ruin the relationship we have with our clients!’ Well, maybe you would. But honestly, how do you know? How do you know that your first reaction is not completely, hopelessly and utterly wrong? And... Read more

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All This Happens in Under 10 Seconds?

One thing that amazed me about the Olympics in 2012 (remember that?) was the expert commentary on the 100m sprint. For me, the fascinating thing was reading and hearing of experts breaking down an event that seems to happen in a flash (9.63 seconds for Usain Bolt’s 100m final winning run) into distinct component parts. Now I’m no expert, but... Read more

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You May Think Emails are Boring – But Here’s Why They Could Make You a Lot of Money…

The exciting things to be running with today are usually social – Twitter, Facebook, LinkedIn, Pinterest, Google+ and so on. But our new research is sobering. And a timely reality check. Yes social media is exciting, and for some niche markets IT IS lucrative, and it will become increasingly important in the future (especially Google+). However, the number one rule... Read more

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How to use Email Marketing to Generate Millions from your Lists and Why Most Businesses Completely Screw it Up…

Email broadcasting gives you the ability to generate millions in sales revenue from your customer and prospect lists – and even from your “failed” lists (old clients, unconverted prospects). Yet most businesses completely FAIL to maximise the rate at which they monetise their lists because the either don’t use Email Marketing as the engine, or they get it wrong. Either... Read more

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The Dreams of a Six Year Old Boy and Your Marketing…

The other day I lay down on the floor with my 6-year old son to pore over the pages of the Lego catalogue that he has. As we lay there, slowly turning pages, dreaming 6 year old dreams about exploring the outer reaches of space in the amazing Lego rocket (complete with launch pad, transporter, moon buggy, two spacemen (with... Read more

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The sensational impact of Speed-to-call on conversions…

Sometimes you hear things and they just stay with you. A few years ago I was doing a Marketing Diagnostic with a client who had asked us to review their marketing and they said something that made a lasting impression. That chance comment came back to me (and put it completely into context) when an email from Perry Marshall dropped... Read more

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Designing the best page layouts for your website…

Successful websites understand that visitors have a primary purpose when viewing a page – to get information. They also understand that different visitors have different requirements … Some people will arrive at your website to investigate your products and services, some to buy now, others to research the credibility of your company, and some looking for free information offers. Your... Read more

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Could poor website navigation structure be costing you dearly?

At one of our Ultimate Marketing Seminars one of our guest speakers, SEO expert and trainer Joe Williams, took us through an aspect of website SEO that very few people appreciate. As a result they inadvertently create their website with in-built SEO failure mechanisms. So, I have asked Joe if we could cover that material in our blog. With Joe’s... Read more

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Why The Relentless Hunt for New Clients is Making You Poor

When times are tough we all want new clients. And profitable new clients are important. Really important. But, that ‘want’ for new clients can easily become an obsession that costs you dear. 3 Ways the Hunt for New Clients Could Kill Your Business 1. This obsession can take your focus away from the clients who are your lifeblood today –... Read more

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Magic Numbers to use in your Marketing

A few weeks ago I overheard an interesting request from a client – a request that got me thinking. The client wanted to amend some content on the page of a website that we had built for them. They wanted to change the “7 Reasons to Choose” to 6. It got me thinking – how important are different numbers that... Read more

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How to use Email Marketing to Generate Millions from your Lists and Why Most Businesses Completely Screw it Up…

Email broadcasting gives you the ability to generate millions in sales revenue from your customer and prospect lists – and even from your “failed” lists (old clients, unconverted prospects). Yet most businesses completely FAIL to maximise the rate at which they monetise their lists because the either don’t use Email Marketing as the engine, or they get it wrong. Either... Read more

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Will Social Media Ever Work for Your Business?

You could be forgiven for thinking that marketing is changing. You no longer use Direct Mail because of the expense and hassle, your Google AdWords campaigns are becoming harder and more expensive as competition increases, Email Marketing seems too spammy – and all the talk is of Social Media being the next big thing in marketing. So, with all the... Read more

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Is Ugly Better? Why a Direct Response Website is actually a thing of Beauty…

By Haydn Rowe Creating a website can often be an extraordinarily confusing process. Everyone gets to have a say (it seems) and often what looks good gets picked over what “works good.” The result is painful – a good looking website, often with decent (even high) levels of traffic – but NO leads, NO prospects and NO new database contacts.... Read more

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Designing the page layouts for your website

By Haydn Rowe Successful websites understand that visitors have a primary purpose when viewing a page – to get information. They also understand that visitors have different requirements … Some people will arrive at your website to investigate your products and services, some to buy now, others to research the credibility of your company, and some looking for free information... Read more

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Your Website Development Team

By Haydn Rowe Very often these days you will come across individuals, such as a graphic designer or a web developer, who will offer to design, build and maybe even populate and optimise you a website. However it is highly unlikely that one person alone has the full skill set required to create the right website for your business –... Read more

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How to create a keyword plan . . .

By Haydn Rowe We’ve previously discussed the importance of creating traffic for your website and one of the techniques we mention is Search Engine Optimisation (SEO). SEO is a big topic, with many methods, theories, updates and changes circulating as to how best get your website to the ‘top of Google.’ This leads to much debate about the best SEO... Read more

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How to convert website traffic

By Haydn Rowe Usually when we first review a website, we notice that the site has lots of traffic, but little conversion. In this situation (unless you are developing a new website from scratch), often the fastest and easiest way to improve results is to focus on conversion techniques first, and creating more traffic later. A Conversion occurs when a... Read more

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Creating Website Traffic

By Haydn Rowe If you are creating a new website from scratch, then you will want to ‘build in’ traffic generating techniques from day one. If you currently have a website and are not looking at developing a new one, it’s worth evaluating your current traffic generating activity. It’s important to remember that you do not just want any traffic;... Read more

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The “Clean” Website Paradox

By Haydn Rowe So often the brief for a website designer or developer begins with the words – “we want this website to be fresh and clean”. And one thing many people say about their current website, is that “it’s a mess, we need a cleaner website”. Really? Why? Let’s test that burning desire for a “clean” or “cleaner” website... Read more

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All in under 10 seconds . . .

By Haydn Rowe All this happens in under 10 seconds? One thing that amazed me about this summer’s Olympics (remember that?) was the expert commentary on the 100m sprint. For me, the fascinating thing was reading and hearing of experts breaking down an event that seems to happen in a flash (9.63 seconds for Usain Bolt’s 100m final winning run) into... Read more

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Two surprising graphs . . .

By Haydn Rowe Two graphs that might shock you… At first glance, there appears to be something not quite right about the two graphs below. When you look at what is the most active, most prolific and most engaged with communications medium on the Internet today – it can’t still be email? Surely there is a mistake! After all, aren’t... Read more

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How often can you email your clients?

By Haydn Rowe How often can you email your clients and prospects without killing your list? Would you email your clients 50 times a year? Most business people and marketers recoil in horror at the thought! ‘That’s spamming’ they cry! ‘I’d completely ruin the relationship we have with our clients!’ Well, maybe you would. But honestly, how do you know?... Read more

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The Importance of Navigation Structure

By Haydn Rowe When it comes to the structure of your website there are two essential requirements. 1. The first is that you keep it flat by keeping your pages as close to the Home Page as possible. 2. The second is that you create ‘silos’ of ‘like’ pages. Let’s take ‘keeping it flat’ first. 1. Good Site Structure –... Read more

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Email Marketing

By Haydn Rowe Email Marketing and How It Could Unlock Your Sales Potential for Just a Few Pennies… You already know that staying in touch with prospects and customers is vital to maximising your sales potential. But, most businesses do NOT stay in touch like they should – and lose sales as a result. Today, it is cheaper and easier... Read more

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Website Essentials

By Haydn Rowe Whether you are selling face to face, writing a direct mail letter, an email or a web page the same basic rules apply. And one of the most basic rules is to “ask for the order”. In fact, if you’ve ever employed sales people who could not, or did not ask for the order, the chances are... Read more

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Social Media And Your Business

By Haydn Rowe EXPOSED: The Truth About Social Media and Your Business? When Google AdWords and Pay Per Click advertising came along 7 or 8 years ago, direct response, results based marketers like ourselves took to it like a duck to water. It has everything we love about marketing and more. It’s like direct marketing on steroids! It’s measurable. It’s... Read more

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Online Marketing Mistakes

By Haydn Rowe The 7 Most Common Mistakes Most Businesses Make with their Online Marketing – Ignore Them at Your Peril… For me, getting this part of your business right is vital to your future survival and prosperity. I really do believe that if you fail to become excellent at online marketing, you are increasing your chances of failure. With... Read more

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Effective Online Marketing

By Haydn Rowe 11 Ways To Grow Your Business Now An effective online marketing strategy is pivotal. It can send your enquiry rate through the roof, dramatically slash your cost per enquiry and bring you a flood of new customers. And if you’re not getting to grips with online marketing, your competitors will walk all over you. This is not... Read more

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